Culture, Media, Fashion & Creative Influence
Lara: For me, philanthropy is not separate from business — it is part of leadership. My involvement with initiatives such as the Emirates Red Crescent and UNHCR reflects my belief that influence must be used responsibly. I structure my calendar intentionally, ensuring that purpose-led initiatives are integrated into my yearly commitments. Success, to me, is meaningful only when it creates impact beyond oneself. Kamil: What advice would you give to women in the MENA region building influence and credibility? Lara: Build substance before spotlight. Invest in knowledge, cultivate discipline, and refine your communication. In competitive industries, consistency outperforms noise. Women in the MENA region have extraordinary potential — but credibility comes from competence. Never compromise your standards for temporary validation. Elegance is Lara: Absolutely. AI has become an invaluable strategic assistant. I use AI tools for research synthesis, content structuring, analytics interpretation, and trend forecasting. However, technology enhances efficiency — it does not replace intuition. The human element remains the foundation of influence, especially in luxury and relationship-driven industries like ours. Kamil: Do you feel fulfilled after organizing major events, and does it motivate you to plan the next one? powerful, but intellect sustains longevity. Kamil: Are you using AI tools in your work?
Lara: There is nothing quite like the moment when months of vision materialize into a seamless experience. Seeing guests inspired, brands satisfied, and meaningful connections formed is deeply fulfilling. However, I am naturally forward- thinking — the completion of one successful event immediately becomes the foundation for the next evolution. Growth excites me. Creation energizes me. And excellence is a standard I continuously aim to elevate. “ Personal branding is not about visibility alone — it is about credibility, discipline, and long-term vision. ” DAVOS CLUB 65
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